allocate capital

Now That I’ve Got My Loan, What Are Some of the Smartest Ways to Allocate My New Capital?

You have secured your business loan now, which is a significant help growing your business—if only you knew how to use the new capital. However, when it comes to allocating your new capital, it can be challenging to know the smartest move. This is why it’s essential to start planning now so that you can improve your business’s finances and use your capital in the best way possible.

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Smartest Ways to Allocate New Capital

Your working capital, also known as Net Working Capital, is the amount of money you currently have. Basically, this is the way your business will be able to meet its obligations, so lacking capital means that you’re unable to operate your business as you should.

Ultimately, more capital means more efficiency, which is why it’s vital to allocate it properly.

Allocation Strategies

Before you get started, think about what you want to accomplish with your capital and what you might be willing to trade off. Allocation is all about tradeoffs, after all, which means choosing what you will spend your capital on and where you need that money the most.

Start by planning out your process and considering what you want your company to accomplish. Then, analyze your current business trends to determine what you will need the money for and how you might use this capital to further grow the business.


This is one of the best areas for investing and allocating capital. Inventory is one of the most critical assets to your business. How it’s managed will determine the overall success of your business—since having more inventory will mean higher efficiency with serving your customers and increasing your sales and profit.

Don’t just buy as much inventory as you can, though; optimize it. Consider your levels of orders, deliveries, and sales so that you don’t overstock and increase your overall efficiency.

Product Development

Before you increase your inventory, keep an eye on the development of your products and how much the process is costing. Evaluate what you’re developing, and the money involved so that you can reduce your costs.

Identify the size, structure, and price points of your product so that you know what you need to buy without spending too much extra.

Avoid Traditional Advertisements

Usually, businesses naturally gravitate towards spending a lot of money on traditional advertising, but this isn’t always the best idea. 

You don’t need to spend a lot on expensive television or radio ads, especially now that there are many ways to advertise or promote your business on social media. Traditional advertising doesn’t always yield the most effective results, and it’s not as easy to track your data compared to digital marketing. 

Instead, consider what advertising efforts will yield the most ROI, and focus your efforts and capital on those avenues.

Manage Expenses

Consider what you’re spending your money on. You’ll want to check your cash flow, which revolves around what money is coming in and out of your business. Having negative cash will often create a negative impression on investors, so consider your expenses and use your capital to pay off what you need to.

Pay attention to and assess where your money is going right now. See if you can better allocate where it should be going, and whether you’re spending too much capital on any one thing.


The truth is that securing a business loan is not the end of it. You need to evaluate and analyze the best ways to allocate that new capital to get the most out of your loan. You just need to consider what is right for your specific business and do your research and planning beforehand, with your main focus set on sustainably growing your business. 

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